Recent news from XG Group and the latest insights from the digital large format print, events and display sectors

Branded deck chairs for Brothers Cider promotions | XG Group

Branded Deckchairs In Marketing Mix

Custom printed deckchairs have become one of our most popular branding products.  It’s not really surprising – affordable, eye-catching and functional, they’re such an effective way of promoting any brand, and with our interchangeable canvas graphics, offer long term value, washing for future use or completely changing their branding! Previous Next Like what you see?

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Experiential Retail Graphics

The Rise of Experiential In Retail

We know from daily news stories that the UK high street has been having a hard time. 2019 is crucially about retail brands reevaluating their offer to survive the many challenges they’re facing. E-commerce has increasingly offered convenience and personalisation, now traditional ‘bricks and mortar’ stores are responding to their consumers, who are choosing to

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Silverstone Speedmachine event signage and graphics

New Season With Silverstone Circuits

After a successful 2018 season as Silverstone Circuits’ Primary Graphics Supplier, we’re delighted to announce that XG Group have been chosen once again to provide the home of British motor racing with their event, display and signage graphics requirements for 2019 events. With our in-house comprehensive production and finishing capabilities at our 25,0002 ft premises

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New Production Kit Boosts Capability

Investment Boosts Production Capacity

Further investment in industry leading technology sees XG Group significantly increase our already impressive production capacity. Over recent weeks we have been installing multiple new machines and software to further enhance the digital textile and UV print capability in our 25,0002 ft production site. This major investment continues to position XG Group as a UK

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Branded Modular Displays for Guinness World Records

Benefits Of Sourcing From One Supplier

With many years’ experience working with leading players in the event, exhibition and display sectors, we understand the importance of no fail deadlines, achieving a return on investment, value for money and re-usability, as well as creating a wow factor that ensures your brand (or your customer’s brand) stands out amongst the crowds. Previous Next

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Pepsi Max House event graphics

Rise of Experiential Marketing & Live Events

It’s becoming increasingly more challenging for brands to differentiate themselves from the busy crowd.  There’s lots of discussion about creating personalised experiences with technology and digitalisation, but this is where live events and experiential marketing also come to the fore, physically putting your brand in front of a target audience and engaging in a positive

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