RNLI TV Advert Backdrop

We were commissioned by Nice Shirt Films, an award winning production team, to produce the giant 36m x 6m backlit fabric backdrop used in RNLI’s hard-hitting TV advert ‘Float to Live’.

As part of their national drowning prevention campaign, the TV advert highlights floating as a key survival skill and urges people to fight their instincts, not the water to increase their chances of survival. Directed by Olly Goodrum, the film brings to life the experience of cold-water shock and aims to reduce the number of people drowning on the UK and Irish coasts each year. #FloatToLive #RespectTheWater

Click on the image to watch the backdrop in action in the RNLI TV advert.

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