We were commissioned by Nice Shirt Films, an award winning production team, to produce the giant 36m x 6m backlit fabric backdrop used in RNLI’s hard-hitting TV advert ‘Float to Live’.
As part of their national drowning prevention campaign, the TV advert highlights floating as a key survival skill and urges people to fight their instincts, not the water to increase their chances of survival. Directed by Olly Goodrum, the film brings to life the experience of cold-water shock and aims to reduce the number of people drowning on the UK and Irish coasts each year. #FloatToLive #RespectTheWater
Click on the image to watch the backdrop in action in the RNLI TV advert.
If you have any questions about our graphic services or printed products, please complete the contact form or call us on the number below and we’ll be happy to assist you.
Contact us
XG Group, Unit 3,
Buckingham Court,
Brackley, Northants,
NN13 7EU
United Kingdom
Socialise with us
Opening times:
Mon – Fri: 09:00 – 17:30
© Xtreme Graphics Ltd 2020. All rights reserved.
XG Group is a trading name of Xtreme Graphics Ltd. Company registered in England and Wales, Reg. No: 04309330 VAT: 786 32 73 93