Leffe Picturehouse Branded Deckchairs

As part of Leffe’s sponsorship of the Picturehouse Pop-Up Cinema events across the UK, we were asked by Digital Cinema Media to custom print 75 Leffe branded deckchairs for use at all the outdoor screenings throughout the UK.

The experiential campaign positioned the 800-year-old Leffe beer brand to consumers in a relaxed environment where the product could speak for itself as part of a premium experience.