Silverstone Drive gets the full service!
…with a graphics overhaul by XG Group | Experts in Graphics
XG Group has been proud to be an incumbent supplier of Silverstone Circuits for a number of years, collaborating with them to create branding that won’t go unnoticed. Whether it’s their regular signage or specialist event branding, we’ve loved seeing how their brand has evolved.
Most recently, Silverstone has begun the process of rebranding with a contemporary new look. This requires a complete overhaul for their first Silverstone Drive experience of the year. As the first comprehensive project we’ve worked with Silverstone on using their new branding, we couldn’t wait to get started!
The collaboration station
Where do we start when it comes to rebranding a renowned Silverstone event like the Silverstone Drive Experience? There is a huge array of products used at the circuits for customer information, way finding and general branding. With a set budget in mind, we were able to survey a branding wish list that Silverstone provided and gain inspiration for potential solutions.
The team at XG set to create visuals of the suggested designs, aligning with their brand guidelines and tone of voice. Each product comes with its own price point, enabling Silverstone Drive to prioritise how they would like to spend their budget. All items requested were able to be fully produced in-house, including:
- TFS Wall Frames
- Free standing modular frame systems
- Foamex Panels
- Aluminium Sign systems
- Banners
- Contravision window graphics
- Floor graphics
- Hanging signs
- Pavement signs
- Feather Flags
- Crowd barrier covers
- Table covers
- Portable exterior freestanding totems signs
- Portable wayfinding sign systems
- Retractable barrier systems.
Good to go
Kirsty Woodward, Marketing Manager for Silverstone Drive, commented: From our first meeting with the team they were able to take our conceptual ideas and realise them. As one of the first on-site applications of our new brand, their design team worked excellently in channelling the new look and feel and tone of voice. Despite a short lead time the whole team worked with us to make the install achievable for our first retail weekend. It’s been fantastic to see the application being interacted with by customers getting hands-on with the new brand for the first time, whilst totally lifting the space to create a true sense of arrival for our guests.
Get in touch
If you’re looking at a brand relaunch and need a comprehensive range of products to suit your new look, get in touch. Call us on 01280 707 180 or email us at sales@xg-group.co.uk
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