The Rise of Experiential in Retail

Daily news stories tell us that the UK high street has been having a hard time. 2019 is crucially about retail brands reevaluating their offer to survive their many challenges. E-commerce has increasingly offered convenience and personalisation; traditional ‘bricks and mortar’ stores are now responding to their consumers, who are moving away from just shopping in-store for products and seeking a more engaging experience. Retailers have entered a new age of experiential retail, driven by millennials’ preference for experience over things.

Experiential retail trends for 2019

Why go to all the trouble of driving to the shops, paying for parking and then simply making a quick purchase and heading straight home? These days shopping is more about going out for an enjoyable experience and stores that choose to embrace this will attract more foot fall.

the UK high street has been having a hard time

An in-store presentation with engaging or illuminated POS displays and signposting is vital to enticing customers and keeping them there longer. Many retailers are focusing on creating a community around their store and making customers feel really at home. Creating live experiences in-store, such as offering beauty treats within branded environments, is perfect for creating content to share with friends and family online, further extending brand exposure. By using modular graphic walls, retail brands can quickly change their promotional campaigns with fresh messages simply by replacing the fabric graphics and not having to incur additional expenses for new hardware systems.

For the latest tension fabric and lightbox display solutions to create an engaging retail environment, contact us at 01280 707 180 or via our online contact form.

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The Rise of Experiential in Retail