Snapchat Spectacles UK Launch at Boxpark Shoreditch
Snapchat made waves in the UK with the launch of their Snapchat Spectacles through an innovative ‘Snapbot’ vending machine at Boxpark Shoreditch. These Spectacles allow users to capture a first-person view of their day with the simple push of a button, seamlessly uploading photos to Snapchat Memories. The launch drew significant attention, and the unique vending machine concept made it a standout activation.
XG Group was asked to produce the brand activation graphics for this exciting event. We supplied branded, digitally printed crowd barrier skins and custom-printed Snapchat yellow deckchairs, helping to create a visually engaging and cohesive event space. The bold, instantly recognizable Snapchat branding made a big impact on-site, complementing the futuristic vending machine and drawing in curious passers-by.
