Silverstone Drive gets the full service!

Silverstone Drive gets the full service!
…with a graphics overhaul by XG Group | Experts in Graphics

XG Group has been proud to be Silverstone Circuits’ incumbent supplier for a number of years, collaborating with them to create branding that won’t go unnoticed. Whether it’s their regular signage or specialist event branding, we’ve loved seeing how their brand has evolved. Most recently, Silverstone began rebranding with a new contemporary look. This requires a complete overhaul for their first Silverstone Drive experience of the year. As this is the first comprehensive project we’ve worked on using Silverstone’s new branding, we couldn’t wait to get started!

The collaboration station

Where do we start when it comes to rebranding a renowned Silverstone event like the Silverstone Drive Experience? There is a huge array of products used at the circuits for customer information, way finding and general branding. With a set budget in mind, we were able to survey a branding wish list that Silverstone provided and gain inspiration for potential solutions.

"Despite a short lead time the whole team worked with us to make the install achievable for our first retail weekend..."

Custom Visuals and Branding for Silverstone Drive

The team at XG set to create visuals of the suggested designs, aligning with their brand guidelines and tone of voice. Each product comes with its own price point, enabling Silverstone Drive to prioritise how they would like to spend their budget. All items requested were able to be fully produced in-house, including:

TFS Wall Frames
Free standing modular frame systems
Foamex Panels
Aluminium Sign systems
Banners
Contravision window graphics
Floor graphics
Hanging signs
Pavement signs
Feather Flags
Crowd barrier covers
Table covers
Portable exterior freestanding totems signs
Portable wayfinding sign systems
Retractable barrier systems.

Good to go

The first event of the season was a huge success, and the branding looked great (if we do say so ourselves!). As always, it was a real pleasure to work with the team at Silverstone and we look forward to seeing our products be used time and time again.

Kirsty Woodward, Marketing Manager for Silverstone Drive, commented:

From our first meeting with the team, they could take and realise our conceptual ideas. As one of the first on-site applications of our new brand, their design team worked excellently in channelling the new look feel and tone of voice. Despite a short lead time, the whole team worked with us to make the installation achievable for our first retail weekend. It’s been fantastic to see the application being interacted with by customers getting hands-on with the new brand for the first time whilst lifting the space to create a true sense of arrival for our guests.

Get in touch

Get in touch if you’re planning a brand relaunch and need a comprehensive range of products to complement your new look. Call us on 01280 707 180 or contact us via our online form.

Interested in our printed products?

We offer the widest range of custom printed products, ranging from branded deckchairs through to bespoke modular exhibition displays. Click through below to find out more.

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Questions about our services?
Get in touch

XG Group
Unit 3,
Buckingham Court,
Brackley,
Northants,
NN13 7EU
United Kingdom

Silverstone Drive gets the full service!