RNLI TV Advert Backdrop

Giant Backlit Fabric Backdrop for RNLI’s ‘Float to Live’ Campaign

We were commissioned by Nice Shirt Films, an award-winning production team, to create a stunning 36m x 6m backlit fabric backdrop for the RNLI’s impactful TV advert, “Float to Live.”

Highlighting the Importance of Drowning Prevention

As part of their national drowning prevention campaign, this advert emphasizes the importance of floating as a crucial survival skill, encouraging viewers to fight their instincts and not the water in order to increase their chances of survival. Directed by Olly Goodrum, the film vividly portrays the effects of cold-water shock and aims to reduce the number of drowning incidents on the coasts of the UK and Ireland each year. #FloatToLive #RespectTheWater
Explore our fabric backdrops for impactful TV and film branding solutions.

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