Transforming the Retail Experience for Leicester Tigers
Project Background
Leicester Tigers, one of the UK’s premier rugby clubs, recognised the need to enhance the visual appeal of their retail shop and create an immersive brand experience for their dedicated fanbase. XG Group was engaged to deliver a dynamic and visually striking display solution tailored to the club’s retail space.
Our Approach
XG Group effectively combined lightboxes and tension fabric frames to meet Leicester Tigers’ requirements. The lightboxes created an engaging atmosphere, drawing attention to merchandise and enhancing the shopping experience. Meanwhile, the tension fabric frames offered versatility, enabling seamless integration of graphics and maintaining a visually cohesive environment throughout the retail space.
