Factory Branding for the Cadillac F1 Team

A new chapter begins in Formula 1.

As the dust settles after the British Grand Prix, attention turns to what’s ahead. The Cadillac F1 Team’s entry in 2026 marks the first time since Toyota in 2002 that a team has built its entire operation from the ground up, creating a brand-new team with no reliance on existing infrastructure or assets.

Their new operations hub is a clear sign of intent, and we’re proud to have delivered factory branding that brings their new F1 identity to life, a bold look that will be seen on the grid next year.

Decades in the Fast Lane

At XG, we take pride in our heritage of working with top-tier F1 teams since our inception. Being trusted to bring Cadillac’s brand to life at such a pivotal moment is both an honour and a reflection of our commitment to excellence. Like the sport itself, our world demands attention to detail, consistency, and the ability to deliver when it matters.

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