The value of live experiences has also increased as people change how they consume digital content. Ad blocking makes it harder to get advertising messages through to consumers, but the live experience industry guarantees a direct connection and influences a massive indirect audience through social media. The FMCG sector was at the forefront, but this approach has rapidly spread to other markets as they realise the benefits.
According to the latest IPA Bellwether Report, marketers continued to increase spending on experiential marketing in the final quarter of 2018, with budgets rising 5.5% overall and over the previous quarter during the summer outdoor events season, reaching as high as 9.4%.
We produce custom printed experiential graphics from our comprehensive range, which includes branded deckchairs, parasols, crowd barrier banners and fence scrims, branded gazebos, star tents, feather flags, banners, Toblerone signage, pop-out event banners, stretch fabric displays, pop-up banners, hop-up banners, and more!
Get in touch on 01280 707 180 or via our online contact form to discuss your graphics requirements with our team.
