Rise of Experiential Marketing & Live Events

It’s becoming increasingly more challenging for brands to differentiate themselves from the busy crowd. There’s lots of discussion about creating personalised experiences with technology and digitalisation, but this is where live events and experiential marketing also come to the fore, physically putting your brand in front of a target audience and engaging in a positive brand-to-consumer relationship, creating a lasting impression that can be shared and talked about online through social media channels.

But why the meteoric rise in experiential marketing?

As more traditional advertising fails to hit the mark and experiences falling investment, experiential marketing bucks the trend, becoming an increasingly popular part of a brand’s marketing mix leading agencies tell us. Live events directly engage with customers in one of the most effective ways possible – face to face. And with sophisticated ROI tracking techniques, brands can see tangible results, which is why so many are investing more each year.

The value of live experiences has also increased as people change how they consume digital content.

The value of live experiences has also increased as people change how they consume digital content. Ad blocking makes it harder to get advertising messages through to consumers, but the live experience industry guarantees a direct connection and influences a massive indirect audience through social media. The FMCG sector was at the forefront, but this approach has rapidly spread to other markets as they realise the benefits.

According to the latest IPA Bellwether Report, marketers continued to increase spending on experiential marketing in the final quarter of 2018, with budgets rising 5.5% overall and over the previous quarter during the summer outdoor events season, reaching as high as 9.4%.

We produce custom printed experiential graphics from our comprehensive range, which includes branded deckchairs, parasols, crowd barrier banners and fence scrims, branded gazebos, star tents, feather flags, banners, Toblerone signage, pop-out event banners, stretch fabric displays, pop-up banners, hop-up banners, and more!

Get in touch on 01280 707 180 or via our online contact form to discuss your graphics requirements with our team.

Interested in our printed products?

We offer the widest range of custom printed products, ranging from branded deckchairs through to bespoke modular exhibition displays. Click through below to find out more.

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XG Group
Unit 3,
Buckingham Court,
Brackley,
Northants,
NN13 7EU
United Kingdom

Rise of Experiential Marketing & Live Events