Event branding graphics for British Universities & Colleges Sport BUCS | XG Group

BUCS Sports Event Branding

BUCS Sports Event Branding

Following their logo refresh, the national governing body for Higher Education (HE) sport in the UK, British Universities & Colleges Sport (BUCS) asked us to produce their updated suite of event branding graphics to be used at sporting events throughout the UK.

Delivering more than 50 sports to almost 170 member institutions, their league programme comprises of over 5800 teams and more than 120 championships every year.

The range of graphics include branded feather flags, pop up gazebos, heras banners, fabric hop up banners, roller banners, pop out event banners and parasols. The swimming event shown here is at Ponds Ford International Sports Centre, Sheffield.

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Velovixen Modular Display Exhibition System | XG Group

VeloVixen Exhibition Display System

VeloVixen Exhibition Display System

VeloVixen, the UK’s leading online specialist in women’s cycling kit, were looking to create a big buzz at the NEC Cycle Show where they wanted their modular exhibition display system to include an exhibition hub, display backdrop, speaker’s stand, divided audience seating area and a retail shop with storage and changing room facilities.

With Olympic speakers included in their presenting line up, they were looking for a self-build, cost effective solution that was of premium quality.

Tension fabric graphics created stunning, seamless, easy to use branding, helping to position the VeloVixen brand and women’s cycling to their audience at the NEC.

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Office graphics for automotive retailer | XG Group

Automotive Retailer Office Graphics

Automotive Retailer Office Graphics

As part of our ongoing work providing project management, production and installation of interior fit out branding graphics for show rooms, this brief from our leading international automotive retailer client was to supply and install high quality product imagery for their back-of-house, including meeting rooms, offices and staff breakout areas.

To achieve an impressive high specification finish, we produced the graphics as rear mounted 10mm clear acrylic with polished edges and rounded corners, then installed with discreet split batten stand-off fixings.

The range of images look stunning and feedback has been extremely positive from our client and all stakeholders.

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TCR UK podium graphics | XG Group

TCR UK Series Event Graphics

TCR UK Series Event Graphics

We were asked to produce event graphics for the opening weekend of the new TCR UK Series at Silverstone. This included the winners’ podium backdrop using PVC Frontlit FR banners, garage boards printed on correx and London Display fabric awning banners, each measuring 4.5m x 2.3m.

TCR UK is the new headline Championship for the BRSCC, bringing some of the most exciting new racing cars onto the British motorsport scene.

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Branded toberlone event signage for Heads Together campaign | XG Group

Heads Together Branded Toblerones

Heads Together Branded Toblerones

The Heads Together campaign is spearheaded by The Duke and Duchess of Cambridge and Prince Harry to help end stigma around mental health and was the Official Charity of the Year for the 2017 Virgin Money London Marathon.

XG Group are extremely proud to have been asked by Heads Together to produce a selection of branded toblerone shaped event signage, seen here in action at the training day for the charity’s marathon runners in Queen Elizabeth Park, London.

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RNLI printed backdrop banner for Nice Shirt Films TV advert

RNLI TV Advert Backdrop

RNLI TV Advert Backdrop

We were commissioned by Nice Shirt Films, an award winning production team, to produce the giant 36m x 6m backlit fabric backdrop used in RNLI’s hard-hitting TV advert ‘Float to Live’.

As part of their national drowning prevention campaign, the TV advert highlights floating as a key survival skill and urges people to fight their instincts, not the water to increase their chances of survival. Directed by Olly Goodrum, the film brings to life the experience of cold-water shock and aims to reduce the number of people drowning on the UK and Irish coasts each year. #FloatToLive #RespectTheWater

Click on the image to watch the backdrop in action in the RNLI TV advert.

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StreetVelodrome event branding graphics | XG Group

StreetVelodrome Event Graphics

StreetVelodrome Event Graphics

StreetVelodrome is the world’s most accessible cycle sport bringing the excitement of Olympic style track pursuit racing into the heart of the community with a complete pop up velodrome.

XG Group were asked to produce a range of event branding graphics solutions for consecutive years, including partner branded toblerones, crowd barrier covers, promotional flags and crash barrier covers.

The summer events across the UK are a mix of free community initiatives and races, providing great entertainment as well as encouraging grass roots participation in the sport.

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Pepsi Max Experiential Graphics | Initials Marketing

Pepsi Max Experiential Graphics

Pepsi Max Experiential Graphics

We were commissioned by Initials Marketing to produce the experiential event branding graphics, including branded crowd barrier covers, surrounding the Pepsi Max Fan House during the UCL finals in Cardiff.

 As sponsors of the UEFA Championship League, the goal was to engage consumers with an innovative passion-led experience of the Pepsi Max brand. 

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Peter Hickman branded gazebo, flags and table cloth| XG Group

Peter Hickman Branding Graphics

Peter Hickman Branding Graphics

Peter ‘Hicky’ Hickman, professional Isle of Man TT and British Superbike (BSB) Racer, revealed his new branded Official Merchandise pop up tent to fans at the Cadwell Park round of the BSB British Superbikes.

The 3m x 6m branded gazebo couldn’t be missed at the bottom of the Mountain, flanked by custom printed flags, swing sign and printed tablecloth, all produced in-house by XG Group.

There was a long queue of fans eager to purchase merchandise and meet their idol!

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Brothers Cider branded deckchairs | XG Group

Brothers Cider Branded Deckchairs

Brothers Cider Branded Deckchairs

This shows how effective the traditional deckchair can be to brand your events! Brothers is a family business going back 14 generations and is still run by four brothers. Their fruit ciders are a popular choice at festivals and also available to purchase online, in supermarkets and many other venues across the UK.

Speak to our team about custom full colour printed deckchairs for your next event.

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