Nice Shirt Films giant backdrop for RNLI TV advert

29 June 2017

We were commissioned by Nice Shirt Films, an award winning production team, to produce the giant 36 m x 6 m backlit fabric backdrop used as the setting in RNLI's current hard-hitting TV advert 'Float to Live'. This is part of their national drowning prevention campaign, highlighting floating as a key survival skill and urging people to "fight their instincts, not the water" to increase their survival chances.

Directed by Olly Goodrum, the film brings to life the experience of cold water shock and aims to reduce the number of people drowning on the UK and Irish coasts each year. #FloatToLive #RespectTheWater.

Watch the backdrop in action in the RNLI TV advert.