Pepsi Max branded crowd barrier skins

30 June 2017

As part of the brand activition for Pepsi Max in the UEFA Champions League Fan Park at the Millenium Centre in Cardiff, XG Group were asked by award-winning live engagement agency Initials Marketing to produce double-sided branded crowd barrier skins

The Pepsi Max Fan House featured an innovative interactive player experience using VR, live actors, a video wall of supporters and a giant moving target screen, as well as a Pepsi Max mocktail bar, a fan photo booth, neon foosball challenge and DJ tower.