VeloVixen tension fabric modular stand at The Cycle Show
VeloVixen, the UK's leading specialist in women's cycling kit, wanted to generate a big brand presence at The Cycle Show with their women's cycling hub.
Hot off the back of the extremely successful Rio Olympics, record breaking numbers of cycling enthusiasts were expected and high profile speakers lined up to present at the hub, including gold medal winners Jo Rowsell-Shand and Dani King. This was the perfect opportunity for VeloVixen to confirm their position in the marketplace, but it was essential to have a cost effective, self-build, reconfigurable modular solution that they could re-use at future events.
The modular display system and stunning seamless tension fabric graphics created an exhibition backdrop, which doubled up as a storage facility for merchandise with a serving hatch and 2 private changing areas accessed through a hinged door.