Leffe & Picturehouse Pop-Up Cinema branded deckchairs
Digital Cinema Media (DCM) is the leading cinema advertising company, supplying adverts to the Cineworld, Odeon and Vue cinema chains.
DCM commissioned XG Group to produce 75 Leffe branded deckchairs for the Leffe and Picturehouse Pop-up Cinema series, seen here at the recent special open-air screening of Star Wars: The Force Awakens in Dulwich.
The photos, taken by photographer David Tett, show how impactful branded deckchairs can be, at the same time providing functional seating for all the guests. With interchangeable graphics, they provide a cost effective branding solution that can be used multiple times with different brands or marketing messages, simply by changing the canvas graphics.